ACD currently leading the in-house brand design team at health tech leader SimplePractice.

Selected Work

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Selected Work *

Twitter’s Edit Button

They said “pls add an edit button” for over a decade—so we did. And then we edited the way we launched it, too.

SimplePractice Rebrand

How do you turn a blue & white tech company into to a human focused brand? Keep it simple and keep it human.

Help On

We turned product functionality into emotional fuel with Help On—a campaign that reframed our features as what keeps the work of helping others running.

Twitter Blue Launch

Every new feature used to trigger #RIPTwitter—so we launched Twitter Blue with a workout video to help you get RIPPED. (Sorry about what happened after.)

Twitter x Superbowl LVI

We blew up the feed—literally. Fans’ wild Super Bowl predictions? Now they’re lighting up SoFi Stadium.

Do more with more

We showed practitioners how their newly upgraded plans weren’t about doing more work—but about unlocking more time for what matters.

Jockey: The One

Turns out “The One” isn’t a person—it’s a bra that never digs, pinches, or rolls.

Play. Pause. Refresh.

Recipes made for screen time, content made for the feed—we made Coca-Cola the star of every snack break.