We launched a multi-channel, 360° campaign that introduced customers to the value of their newly enhanced plans. Through storytelling-driven video, personalized onboarding, feature-focused education, and in-app engagement, we inspired customers to explore and activate the new tools available to them. The campaign brought clarity and energy to the plan changes while reinforcing our brand promise—helping practitioners thrive.

• Inspire existing customers to explore and engage with the new functionality included in their updated plan

• Drive awareness and understanding of the unique benefits in Starter, Essential, and Plus

• Create excitement and encourage immediate feature adoption

• Hero Plan Videos
  We created a “day-in-the-life” video for each plan, following real practitioners as they moved through their day using new features. With energetic transitions and animated product UI, each video highlighted how the added functionality helped simplify their workflows and support their practice.

• Paid Media
  Shorter video cutdowns from the hero content were adapted for paid media, offering a quick, engaging look at key features to boost awareness and drive deeper engagement with each plan's value.

• Email Campaign
  We rolled out a targeted onboarding email journey post-launch, including a welcome message and follow-up feature spotlight emails. These emails helped guide customers through what’s new in their plan and linked to landing pages for further learning and activation.

• Landing Pages
  Each plan had a dedicated landing page that broke down its features, benefits, and real-world use cases. These pages were a core destination for both email and in-app traffic, driving clarity and encouraging feature exploration.

• In-App Experience
  When customers logged into SimplePractice, they were greeted with contextual in-app modules that walked them through their new features. These touchpoints made it easy to discover, understand, and start using the tools right away—right where they needed them.